Finally, Broadway has intelligent insights about their audience, which leads to smarter decision making about advertising & other areas of potential revenue.
AI neural network for intelligent decision making.
Over a seven-month period, AI.io built and delivered a neural network that leverages quality, industry data to result in intelligent decision making about productions and potentially new revenue opportunities.
The business of theatre continues to operate the same way over the past 50 years. The audience is changing, and it can be argued that it is growing, but revenues are beginning to hit a wall. Where data should be driving production decisions, it has not been made available to industry stakeholders, so the creative process of the business remains to be guesswork and as a result, failures continue to outnumber successes 8:1.
The neural network explained
Leveraging the computing power of cognitive AI, our neural network has the capability to sift through volumes of data at scale and enrich it to provide unique, cognitive insights that will unleash new levels of performance for all shows by helping to make more accurate production decisions.
Data from social networks, blogs, and review sites allows the neural network to learn about and create profiles on the audience demographic.
Our cognitive AI identifies tone, sentiment and personality of the tens of millions of social media posts to establish and determine trends.
By identifying actual ticket buyers, we allow productions to market directly to those most likely to purchase tickets through extreme personalization.
Create marketing strategy
The proper advertising & marketing strategy is outlined to successfully reach theatergoers by removing the guesswork & tightening up marketing budgets to focus on revenue producing tactics that accomplish results.
Based on 127 years of historical data points, we confidently predict the likelihood of a show’s success and its ability to sell tickets.